AIS Partners with ReelShort to Lead Thailand’s Verticaltainment Trend  with the Largest Vertical Series Library of Short, Fast, Binge-Worthy from 39 THB/Month 

24 April 2026

AIS is expanding into the vertical series market by partnering with top global storytelling platform ReelShort, strengthening its position as Thailand’s No.1 leader with the largest vertical drama library of more than 4,000 premium titles across every genre. Reinforcing its role as a Digital Intelligent Platform, AIS combines intelligent network capabilities with world-class content to deliver unlimited entertainment experiences. The move taps into the growing “Verticaltainment” trend, driven by AIS insights showing a 56% increase in usage of vertical series apps over the past year, reflecting rising demand for short, easy-to-watch, binge-worthy content accessible anytime, anywhere. To meet this demand, AIS is launching the 5G ReelShort package starting at just THB 39 per month, offering both entertainment access and value-packed data to suit today’s digital lifestyles. This partnership also marks ReelShort’s first telco collaboration in the world, positioning Thailand as a key launchpad for its global expansion. 

 

Lertchai Kodsup, Chief Mobile Business Officer of AIS, said: “Today, AIS is fully advancing toward becoming a Digital Intelligent Platform. We are committed to building an ecosystem that connects every digital experience through continuous partnerships with leading platforms, in order to support every aspect of our customers’ lifestyles. One of the most notable trends is new entertainment formats such as vertical series, which are growing rapidly worldwide. AIS data also shows that usage of vertical short-drama apps has grown by 56% compared with the previous year, with 3 million additional users. Currently, around 9 million AIS customers use vertical series apps each month. This reflects changing consumer behavior, as audiences increasingly prefer content that is short, fast, binge-worthy and accessible anytime, anywhere. 

 

This partnership marks another important step forward as we join forces with ReelShort, the global leader in vertical short-series platforms, which offers a library of more than 4,000 titles from around the world at launch, including Thai subtitles, and dubbed in Thai. This is the most localised micro-drama app in the market. The content is easy to watch and new titles are updated daily. This collaboration will further strengthen our digital ecosystem, while reaffirming AIS’s ability to seamlessly connect intelligent network capabilities with world-class content. It also positions AIS as the only platform in the market to offer the most comprehensive vertical series library and over 500 new original titles per year, delivering unlimited entertainment experiences to our customers and people across Thailand.” 

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Joey Jia, CEO of Crazy Maple Studio which owns ReelShort, said: “Short drama, or vertical series, is one of the fastest-growing entertainment trends today, driven by demand for mobile-first, bite-sized, and emotionally engaging content. ReelShort was built specifically for this shift, delivering high-impact storytelling in short, bingeable episodes designed for viewing anytime, anywhere. Today, ReelShort is the number one global platform in the micro-drama category, with millions of daily viewers, and a library of more than 4,000 titles across genres such as romance, fantasy, and thriller, supported by strong localization including Thai-dubbed and subtitled content. Backed by Crazy Maple Studio, headquartered in Silicon Valley, our shows are produced in Hollywood for a global audience, blending premium quality storytelling with a seamless mobile-first viewing experience. 

 

To underscore this global connection, we’re especially excited to have brought two of our talented actors from Hollywood, Savannah Coffee and Chris Quartuccio, to join us here in Thailand today, reflecting our commitment to bringing audiences closer to the stories and talent they love. Audiences in Thailand can also enjoy globally popular vertical series such as Bound By Honor and Quarterback Next Door, which have gained strong viewership in the local market. This partnership with AIS marks our first telco collaboration globally and positions Thailand as the launchpad for our regional expansion. Together, we are introducing a new model that integrates premium vertical content with mobile connectivity, making high-quality entertainment more accessible, affordable, and seamlessly embedded into everyday mobile experiences, while driving stronger engagement and retention among users.” 

 

Enjoy a fully immersive entertainment experience with packages designed for today’s digital lifestyles, combining premium content with full-speed data for uninterrupted viewing. Available for both AIS postpaid and prepaid customers, the package includes ReelShort VIP access, unlocking unlimited vertical short-series content that can be enjoyed anytime, anywhere, with new titles added every day.  

 

  • 5G ReelShort add-on package: Enjoy ReelShort with 500MB of data at a special price of only THB 39/month, down from the regular THB 599/month. Dial *629# to subscribe.   
  • Daily add-on package: Enjoy ReelShort with unlimited data at speeds up to 4Mbps for THB 37/day. Dial *777*370# to subscribe  
  • Weekly add-on package (for prepaid customers only): Enjoy ReelShort with unlimited data at speeds up to 4Mbps for THB 240/week. Dial *777*240# to subscribe.  

 

In addition, customers who register a new number, switch to AIS, or convert from prepaid to postpaid can enjoy 1 year of free ReelShort access, along with 5G max speed internet, continuous data and free calls, when subscribing to the 5G Max Experience package starting from THB 499/month. More details are available at ais.th/consumers/entertainment/streaming-app/reelshort.  

 

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