AIS Teams Up with Global Sports Partners to Launch “AIS SPORT ACADEMY”  Empowering Thai Youth with Germany Training Program and Chulalongkorn University Scholarships 

27 April 2026 

Advanced Info Service Public Company Limited (AIS) has unveiled a major strategic initiative to comprehensively elevate the Thai sports sector with the launch of the "AIS SPORT ACADEMY" Operating under the core concept of "Power of People, Powering Thai Sports," AIS has forged synergistic partnerships with leading national and global entities Chulalongkorn University, Bundesliga, and the Football Association of Thailand (FA Thailand). This groundbreaking project presents a momentous opportunity for Thai youth, fulfilling their dreams with world-class football training in Germany, seamlessly integrated with academic scholarships to the Chulalongkorn University Demonstration School. The initiative is strategically designed to cultivate excellence in both athletic proficiency and academic achievement, ultimately forging high-caliber professionals to drive the sustainable growth of the Thai sports ecosystem. 

 

Ms. Kantima Lerlertyuttitham Deputy Chief Executive Officer and Chief Corporate Officer of AIS stated, "AIS has consistently maintained that 'People' are the fundamental foundation of both our organization and society. Historically, the AIS Academy has played a pivotal role in developing the potential of human resources, both internally and externally, by upskilling digital proficiencies and providing Thais with equitable access to world-class knowledge. 

 

The success of our human capital development is embedded in the DNA of AIS. Today, we are extending this proven model to the sports sector. We perceive sports not merely as competition, but as a crucial mechanism for national development, engaging an ecosystem of over 10 million people in Thailand. This reflects our unwavering commitment to transitioning AIS's role from a mere broadcasting channel to a comprehensive supporter and developer of the Thai sports industry. AIS intends to leverage our corporate mission and robust digital infrastructure to intellectually empower sports personnel, building strength from the grassroots level. The AIS SPORT ACADEMY represents our genuine dedication to contributing the best to Thai society and stands as an institution committed to taking concrete action in sports. We firmly believe that when our people are strong, our sports industry is strong, and consequently, our nation will be strong." 

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Mrs. Saichon Submakudom Chief Corporate Communication Officer AIS stated, "The AIS SPORT ACADEMY was established by viewing sports through a lens broader than mere competition; it encompasses a formidable industry and a community with immense power. We have formulated our operational framework around three core pillars: Opportunities – creating platforms to mold high-quality individuals for the industry; Knowledge – transferring world-class skills; and Professional - ensuring sustainable career growth for all participants. 

 

AIS has forged strategic alliances with key domestic and international partners, including Chulalongkorn University, the Bundesliga, and FA Thailand, to jointly select Thai youth football players for elite training in Germany. Furthermore, we are providing educational scholarships for enrollment at Chulalongkorn University Demonstration School. This underscores the importance we place on establishing a secure and stable destination for these youths, proving that Thai youth no longer have to compromise between athletic excellence and a strong educational foundation but can pursue both seamlessly. All these collaborative efforts reflect the concrete integration of 'Sports, Education, and Opportunities' to lay a foundation for the Thai sports ecosystem to grow sustainably into the future. 

 

Moving forward, the AIS SPORT ACADEMY is poised to expand its actionable initiatives in conjunction with our partners. These endeavors will transcend standard competitive events, serving instead as dynamic platforms for holistic development and skill exchange, strategically designed to elevate the industry from the grassroots level to international standards. Importantly, these are not mere conceptual plans; we have already executed tangible, on-the-ground programs. These include football and basketball clinics, as well as comprehensive training programs for physical education instructors aimed at elevating coaching standards and ensuring the accurate dissemination of knowledge to the next generation. Furthermore, we are initiating a talent discovery program for next-generation sports commentators, thereby broadening career pathways and cultivating high-caliber professionals across various facets of the sports industry." 

 

The official launch of the AIS SPORT ACADEMY represents a pivotal milestone. It underscores AIS’s unwavering commitment to leveraging its robust digital infrastructure and profound expertise in human capital development to act as a catalyst for large-scale, positive transformation, actively propelling the Thai sports industry toward sustainable growth on the global stage. 

 

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