AIS PLAY Countdown to NBA Tipoff 2026: Watch Live Games All the WayThrough the Finals with the PLAY ALL Package Transform EM WONDER into an NBA Fan Zone to Build Excitement for the 2026-27 NBA Season

AIS and the National Basketball Association (NBA) today announced a series of fan activations in Bangkok to mark the tip-off of the 2026-27 NBA season on AIS PLAY, headlined by an NBA Fan Zone at EM WONDER on the 5th floor of Emsphere from Oct. 22-25.

Through its collaboration with the NBA, AIS PLAY will deliver live games and marquee NBA events throughout the 2026-27 season, which tipped off in Thailand on Wednesday, Oct. 21. Fan activations reinforce AIS PLAY’s role as a leading video streaming service that brings world-class sports and entertainment together in one place.

NBA Fan Zone at EM WONDER (Oct. 22-25)

Beginning today, fans can visit the NBA Fan Zone at EM WONDER, located on the 5th floor of Emsphere. Admission to the NBA Fan Zone is free and open to the Thai basketball community. The space features a series of basketball-themed installations and interactive experiences, which include:

• Locker Room Installation: A display featuring official NBA jerseys from NBA All-Stars representing the Eastern and Western Conference.
• Dunk Photo Booth: An interactive photo experience where fans can strike their best high-flying pose next to a rim and recreate a slam dunk.
• “Measure Up” Photo Wall: A photo installation that allows fans to compare their heights against NBA players of varying heights.
• NBA Team Fan Board: Thai fans can show their team pride by placing a sticker on a fan board featuring all 30 NBA teams.
• Daily Giveaways: Opportunities to win NBA apparel, stickers, and other prizes throughout the event.

NBA Locker Room Live Talk (Oct. 23, 4:30-6:00 p.m.)
As part of the NBA Fan Zone programming, the NBA Locker Room Live Talk will feature a conversation hosted by Thai basketball influencers 23MANIA. They will be joined by special guests 'Ohm' Panthapol Prasarnrajkit, Coach J.O. Ratchadet Kruatiwa, Admin Got from “Double Clutch”, and Admin Bew alongside Admin Tae from “No Offense”. The session will dive deep into stories from the NBA world, exchange perspectives, and share updates that true basketball fans simply cannot miss!

Rungtip Jarusiripipat, Head of Entertainment Department at AIS, stated: "For the start of the new NBA basketball season, AIS PLAY is making world-class sports more accessible, convenient, and cost-effective for Thai fans. In addition to our existing NBA package, we have introduced the PLAY ALL package, which brings together the NBA, NFL, Bundesliga, Thai League, ATP Tour, LPGA Tour, PGA Tour, DP World Tour and more than 24 premium channels in one subscription.

"Furthermore, the special aspect of watching the NBA via the PLAY ALL package this year is the increased number of regular-season matches, special event such as the All-star Weekend, as well as the playoffs. This year, views will get to watch the Western Conference Finals on AIS PLAY. This goes all the way to the NBA Finals 2027, which can be watched in every single game via AIS PLAY this season."

Kelly Cooke, NBA Asia Head of Content Partnerships and DTC, stated: “AIS PLAY continues to be an important partner in bringing the NBA experience closer to fans across Thailand. In addition to delivering live games and marquee NBA events throughout the season, AIS PLAY is creating meaningful ways for fans to connect with the game through experiences like the NBA Fan Zone at EM WONDER. By bringing fans together through their shared love for the game, these initiatives help strengthen and grow Thailand’s basketball community.”

Thai basketball fans can subscribe to these AIS packages and follow the excitement of the 2026-27 NBA season:

1. PLAY ALL Package: Watch premium world-class sports content, including the NBA, NFL, Bundesliga, Thai League, ATP Tour, LPGA Tour, PGA Tour, DP World Tour, and over 24 premium channels in Full HD (1080p).
   • AIS Mobile and Home Internet Customers: To subscribe, dial *898 to receive a special monthly price of only 199 Baht/month for 12 months (from the regular 299 Baht/month). Fans in Thailand can also dial *8981 to subscribe to the annual plan for 1,999 Baht/year (from the regular 2,999 Baht/year), Fans can also subscribe via the myAIS app. Watch their favorite sports leagues and competitions in Full HD (1080p) on 1 device.
   • General Customers: Subscribe to the monthly package at the price of 299 Baht/month or the annual plan at 2,999 Baht/year. Watch in Full HD (1080p) on 1 device. Subscribe at www.ais.th/playall
     
     Available for viewing via the AIS PLAY application (mobile/tablet), AIS PLAYBOX, the website https://aisplay.ais.th on PC and notebooks, Android TV, Samsung Smart TV, LG Smart TV, and Apple TV.
2. NBA Package: For AIS Customers who want to watch live NBA games on both AIS PLAY and Prime Video, subscribe to the NBA Package for a monthly price of 249 Baht/month (excluding VAT). Watch live regular-season games and marquee NBA event, including the Emirates NBA Cup, SoFi NBA Play-in Tournament, and Eastern Conference Finals, and get access to Prime Video’s extensive lineup of  world-class entertainment. Live NBA games are available on one device for AIS PLAY and three devices on Prime Video.

For more information, visit the official website at www.ais.th/consumers/entertainment/sport/nba.